The South Island has become the home of Adventure Tourism. That is, ordinary people being encouraged to do crazy things; such as jumping off a bridge with a rubber band tied to their ankles, riding in a jet boat or rubber raft.
Things to do include:
Otago Central Rail Trail (http://www.otagocentralra...) A 150km trail on disused railway lines between Clyde and Middlemarch for walking, cycling and horse riding.